Research and discovery guides
The methods behind humsait, written out in full. No gated PDFs and no course upsell — if you want to run this analysis by hand, everything you need is on these pages.
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AI user research
What AI genuinely speeds up in user research, what it gets wrong, and how to keep every finding traceable to the evidence behind it.
Read the guide →Customer feedback analysis
A working method for turning support tickets, reviews, surveys and interviews into decisions a product team can actually act on.
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Methods, step by step
How to analyze user interviews
A step-by-step pass from raw transcript to themes you can defend, including how to size a finding without overstating it.
Read the guide →Thematic analysis
What thematic analysis is, the six phases it runs through, and the two mistakes that quietly invalidate most of it.
Read the guide →From evidence to opportunity
The chain from a single quote to a prioritised opportunity — and why skipping a link is how teams end up building the wrong thing.
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